Online reputation management is not just about monitoring but it is composed of three factors, namely, public relation, traditional marketing and search engine optimization. These three factors together constitute online reputation management.

Today, search engines like MSN, Google, and Yahoo are used to getting content, information, etc., and online reputation management is very important in recent times. This is because companies and organizations are using the internet as part of their marketing strategy more than ever, in order to protect the reputation of their companies from negative material and information about them. All the opinions and actions are expressed in an internet environment, where there is the maximum possibility of anonymous postings of content for a wide audience. Ranking of search engines are on the basis of relevancy and not quality, so postings like misinformation can be transmitted easily. Therefore, online reputation management is vital and it is used to defend oneself from all possible nuisance and defamation against one’s business.