Google Ads has been using AI for years — automated bidding, responsive search ads, and Performance Max campaigns are all AI-driven. But using these tools effectively for local service businesses requires understanding what the AI does well and where it needs human guidance.
AI optimizes for the goals you set. If you set the wrong goals, AI will optimize for the wrong outcomes. Experienced Google Ads managers set the right conversion goals and make strategic decisions that AI cannot make alone.
The Search Source manages Google Ads for Las Vegas service businesses. Learn more about our Google Ads services.