Helping Businesses Get Found, Get Calls and Grow Since 2009

The Search Source was founded in Las Vegas in 2009 to help businesses adapt to a major change in how customers found the products and services they needed. Traditional advertising was declining. Consumers were moving online. Business owners understood that they needed a website and greater visibility on Google, but many did not know where to begin. The Search Source was created to meet that need.

Today, we work with businesses throughout the United States, helping them develop their brands, improve their online presence, reach more customers and connect their marketing to measurable growth. The technology has changed significantly since 2009, but our purpose has remained the same: help businesses get found, get calls and grow.

The Founders: Danny Blea and Tony Mazza

The Search Source was founded by Danny Blea and Tony Mazza, both of whom came from the Yellow Pages advertising industry. Their experience provided the company with a strong foundation in direct-response advertising and an understanding of how consumers search for and select local businesses.

A Lifelong Interest in Computers and How People Find Information

The original idea behind The Search Source was also influenced by Danny's early interest in computers, technology and the way people find information.

Growing up in Albuquerque, New Mexico, Danny remembers when computers were first being introduced into schools and homes. He remembers Intel building its new factory in Rio Rancho, New Mexico, and donating computers to Albuquerque public schools — and visiting Sandia National Laboratories, where students were shown advanced technology and told that computers would play an important role in the future.

That prediction stayed with him.

Danny's parents also believed that computers represented the future. When the family purchased its first computer during the 1980s, he became fascinated by what the technology could do. This was long before Google existed and before the internet became part of everyday life. Finding digital information required patience, curiosity and an understanding of how computers stored and organized it.

When the internet became more widely available, the ability to search for information online was immediately compelling. Even with slow dial-up connections and websites that could take a long time to load, it was clear that technology would change how people found information and made decisions.

In the early 2000s, Danny built his first website and watched it begin appearing in search results. That experience created a deeper interest in how website structure, content and search technology worked together.

At the same time, our experience in Yellow Pages advertising was teaching us what caused customers to notice an advertisement, trust a business and make a phone call. We recognized that those same principles would eventually carry into online marketing.

Tony shared those Yellow Pages roots and a strong passion for business, marketing and advertising. His interest in creating businesses and understanding how marketing affects growth helped turn the idea into a company. Together, we formed The Search Source to help businesses transition from traditional advertising to a stronger online presence.

Our Roots in Yellow Pages Advertising

Before customers searched Google or asked AI platforms for recommendations, they opened a printed directory and looked under headings such as plumbers, attorneys, electricians, air conditioning contractors, or restaurants. The Yellow Pages was one of the original forms of local search — and it was powerful because customers opened it when they already needed something and were deciding which company to call.

An advertisement had to work quickly. It needed a clear headline, an easy-to-understand list of services, and a reason for the customer to choose one business over another. Call tracking was also an important part of the process. Those lessons continue to influence how we approach marketing today: a message should be clear, the services should be easy to understand, the customer should know what to do next, and the marketing should produce a measurable response.

From Yellow Pages to Google to Artificial Intelligence

As internet use expanded, customers moved from printed directories to Google. Instead of opening a directory and looking under a broad category, people began typing exactly what they needed. Searches became more specific, and customers expected to find more information before deciding whom to call.

Today, we are watching customer behavior change again. People still use Google, but they are also asking complete questions through platforms such as ChatGPT and other AI tools. Search engines and AI platforms need clear, accurate and trustworthy information to understand who a business is, what it offers, where it operates and why it may be relevant to a customer. The Search Source helps businesses prepare for how customers search today and how they may search in the future.

Building a Complete Online Presence

Today, we help businesses create a complete online presence that may include: branding and logo development, website design and development, search engine optimization, Answer Engine Optimization (AEO), Google Ads management, social media marketing, Facebook and Instagram advertising, website and advertising content, photography and video production, and call tracking and lead measurement.

We look at how each part of the company's presence works together. A logo creates recognition. A website communicates the company's value. Search engine optimization helps customers discover it. Paid advertising creates immediate visibility. Photography and video help customers see the people, services and work behind the business.

Marketing That Can Be Measured

Call tracking has been part of our approach since our Yellow Pages days. Modern call-tracking technology gives us a much clearer view of how customers find and contact a business — which advertising source generated a call, which campaign brought someone to the website, which services attracted the most interest, and which marketing changes affected lead volume. Most business owners ultimately want to know: did the marketing generate calls, leads and customers? Our goal is to connect marketing activity as closely as possible to real business results.

No Long-Term Contracts

The Search Source does not believe that a long-term contract should be the primary reason a client continues working with an agency. We never want a business owner to feel trapped in a marketing agreement that is no longer meeting the company's needs. Our goal is to earn the relationship through communication, responsiveness, strategy and value.

What Our Clients Say

• Ryan Cate — "We have been a client of The Search Source for a year now and have seen our business transform during the time they have been running our internet marketing campaign. Our site traffic is up 120% and we are ranking on the first page of the search engines for over 30 keywords."
• Jeff Young — "I've worked with a lot of marketing and SEO companies over the years, and The Search Source has been one of the best investments I've made for my business. They don't just talk about SEO — they execute."
• Kimberly Hart — "The best web designer we have ever worked with! They truly helped us bring our business idea into reality. I cannot recommend them enough."
• William Leavitt — "We are very loyal customers to The Search Source. They have been taking great care of our business marketing needs online for years. We couldn't be more pleased with the results."

Read all reviews: The Search Source on Google Maps

Call (702) 425-6800 or visit thesearchsource.com/contact to learn more.