What Is AEO and Why Does It Matter for Small Businesses?

Answer Engine Optimization (AEO) is the practice of optimizing your website and content so that AI-powered answer engines — ChatGPT, Claude, Perplexity, and Google AI Overviews — cite your business when someone asks a relevant question.

AEO vs Traditional SEO

• SEO targets search engine rankings — AEO targets AI citations
• SEO focuses on keywords — AEO focuses on questions and answers
• SEO measures rankings and traffic — AEO measures brand mentions in AI responses

The Search Source implements AEO strategies for Las Vegas service businesses. Learn more about our AI marketing services.